With Professional Beauty London only a matter of weeks away, the Pure Nails marketing team have begun working hard to captivate an audience as big as the success of last year’s show in Manchester!

As we did last year, we have worked alongside Professional Beauty to create some fun video marketing to give sneak peaks of our new products that will be launching at the show. Head of Pure Nails education, Tina Bell, is the face behind the brand, demonstrating our new products and answering a fun Q&A.

Our day started at Kings Cross station, where Tina and Pure Nails ambassador, Cheryl, had travelled to from Newcastle, to begin our venture across London! The Professional Beauty offices we were visiting this time were located in Wimbledon, which is where we headed.

Being the organised ladies that we are, we had a few hours to kill before our filming slot, so we stopped for some lunch (salads all round) and then a beautiful Chai latte as we sat and read through the questions we were set to answer.

Filming soon began with a cheeky tea and biscuit spread laid out by the Pro Beauty team, where Tina sat in front of a huge PB backdrop. Our demo took place, using colours from the new First Bloom collection as well as a top-secret product that you can find launching at the show in March!

Of course, we documented the whole day over on our Instagram page, so why not take a look at what we got up to- there’s even some behind-the-scenes sneaky peaks!

Professional Beauty London takes place on 29-30 March 2020. Come and find us at stalls V5 and U11, where you can find out what our brand-new product is and learn all about it plus how to use it over at our training stand.

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